Our Story


Meet Rebecca

Owner and head designer, Rebecca Fitzgerald and Forget Me Not Florist team are committed to beautiful custom designs, ease of event planning, and extraordinary customer service. For over twenty years, Rebecca has taken her passion for creating unique floral designs and years of experience to provide you with an unforgettably joyous experience. Having opened Forget Me Not Florist in 2009, she has built a loyal customer base and recognition in the valley as a premium floral designer.

Her eye for creating unique, custom designs with a modern country flare will take your breath away. Her creativity and passion for floristry is unmatched.

Rebecca has been featured in Style Me Pretty, Wedding Chicks, Well Wed, Paper Moon and other fun and creative wedding blogs!

Meet Our Team



Judy is an experienced floral designer with an additional 35+ years experience as a professional portrait and landscape photographer and oil painter in the Pioneer Valley of Western Massachusetts. She is a mother/creative guide/art collector for three incredible children (now grown adults), with a lifelong passion for creative expression, joy, healing, and cultivating heartfelt connections across generations.

Motivated to design creations that cultivate love, are practical, and are beautiful, she creates art that brings us closer to nature.



Fiona is budding into the floral industry with a background in theater design. Her experience in creating the perfect scenery has set her up to successfully stage any wedding or event you may be hosting. Whimsical design inspired by fairies and folklore are her specialty.